Logo design is constantly evolving, influenced by cultural, technological, and aesthetic changes. Every year, new trends emerge to meet the expectations of brands and audiences. In 2025, logos continue to push boundaries, embracing boldness and innovation to leave a lasting impression. Here are the 10 major trends to watch to stay ahead in logo design this year.
1. Mix and Match Type
This bold logo design trend embraces mismatched fonts, shapes, and sizes, creating inventive collages reminiscent of ransom notes or playful memes like alternating caps or hacker-style text.
2. Typography with integrated shapes
Embedding shapes directly into the letters transforms logos into unique works of art. This approach merges text with graphic elements to enhance brand identity and memorability.
3. Bold color blocks
Using bright and contrasting color blocks ensures instant recognition and a strong visual impact on any medium.
4. A retro revival
Styles inspired by the 70s, 80s, and 90s remain popular for their ability to evoke nostalgia and positive emotions.
5. Typographic experiments
Custom fonts, distorted letters, and mixed styles offer endless possibilities for expressing a brand’s originality and uniqueness.
6. Meaningful symbols
Logos are becoming storytellers. By incorporating meaningful symbols, brands reinforce their identity and create emotional connections with their audience.
7. Chopped Corners
Designers are embracing negative triangles by removing corners, softening sharp edges, and adding visual interest. This trend is popular for creating bold, angular designs that convey strength and innovation, often seen in industrial and tech branding.
2025 Trend: Pushing the boundaries of creativity
This year, designers are exploring new ways to innovate, playing with minimalism, bold typography, and interactions. Each trend reflects a desire to stand out and leave a lasting impression.
