What does Y2K mean?
Jumping ahead to the Y2K (YEAR 2000 or YEAR 2K) revival in the 2010s and 2020s, many brands adopted a minimalist design approach, influenced by Silicon Valley startups. This style, characterized by sans-serif fonts, rigid grids, and simple color schemes, aimed to create a clean, timeless aesthetic. However, this trend eventually led to a sense […]