The Standardization of Logos: When Brands Sacrifice Originality
In recent years, a striking trend has emerged in the world of graphic design: more and more brands are adopting clean and simplified logos, often characterized by sans-serif typography. This “standardization” of logos marks a turning point in how companies choose to represent their visual identity. But why is this uniformity happening? Is it a […]
Carolyn Davidson: The Graphic Designer Behind Nike’s Iconic Logo
Born in 1943, Carolyn Davidson is an American graphic designer whose name is closely tied to the history of Nike’s Logo. Her major work, the Swoosh, is now one of the most iconic logos in the world. However, the story of its creation and Davidson’s journey offers a fascinating glimpse into the humble beginnings of […]